Ritter Sport is a chocolate brand that is popular in many countries around the world. Since its founding in 1912 to this day, Ritter Sport has successfully overcome the challenges of the times and developed thanks to these challenges.
Task
Ritter Sport commissioned us to develop New Year's packaging for the famous chocolates. Limited collections are always popular among consumers as they add special solemnity to the occasion. Our task was to create a festive mood among the company's target audience with the help of a special design that would at the same time continue to reflect the unshakable values of the famous brand with a long history. Ritter Sport, decorating the packaging of its treats, shares the unique atmosphere of the most magical time of the year.
Solution
New Year is a truly magical period when the whole world is surrounded by miracles. This is the time when even product packaging is dressed up to maintain and enhance the unique atmosphere. Each package becomes part of the holiday, helping to create a special mood and joy among consumers.
Ritter Sport annually releases limited collections dedicated to the main holidays of the season. In developing a new packaging design, it was important for us to avoid similarity with the packaging design of previous years and at the same time comply with the mandatory stylistic requirements of the company. A recognizable font, a consistent style that should not go into the motley selection of colors typical of similar products for children, and a traceable holiday atmosphere - these things guided our team of specialists while creating the resulting design.
A large logo area attracts attention, and the consumer can easily recognize his favorite brand of chocolate on the shelf. The front part of the packaging is decorated with images of the contents, stylized as small pleasant gifts, as if scattered in the holiday bustle. This helps the audience understand what awaits them inside. With the help of post-printing effects, images stand out beautifully against a background of deep color and acquire a pleasant tactile sensation.
The atmosphere of the winter season is conveyed with the help of small but charismatic details - beautiful flakes of snow, a boy sledding with the letter R, a neat Christmas tree toy. Thus, we were able to emphasize the characteristics of the winter atmosphere without resorting to its stereotypical images - a Christmas tree, Santa Claus, a festive deer. In addition, the resulting design can be relevant throughout the winter period.
